Beer, barbecue and bringing teams together – how EatDrinkSleep are marking Social Sunday
EATDRINKSLEEP’s planned fund-raising efforts include a fundraising BBQ and live music afternoon in the gardens of The Old Coastguard; a sponsored walk between the two Cornwall properties; and the launch of Social Session, a beer that’s been specially commissioned from local brewer Cornish Crown to celebrate Social Sunday. Local businesses have offered up prizes for a raffle, too.
In parallel with these fantastic efforts, the group will be running I’ve Got Your Back, a staff campaign across its three sites that will champion the importance of teamwork and taking care of one other.
As they put it, “The campaign will focus on those small things that the team as individuals can do to make a difference: looking at the person working next to you, checking in with them to ensure all is fine, taking a moment out from the daily workload, remembering the impact of what we say and do.”
There’s much to love about these plans.
First, Social Sunday has its own beer – how exciting is that?!
Second, we love the fact that they’ve used their imaginations to come up with a range of fundraising routes.
And third, and arguably most importantly, we love the way EATDRINKSLEEP are using our campaign to lodge wellness and shared responsibility for their teams’ mental health tighter into the DNA of the group.
Charles Inkin, who runs the group with his brother Edmund, says “The work of Hospitality Action and their national Social Sunday campaign triggered us into thinking about what we want to do to make a difference.
“I’ve Got your Back was the answer: a month of our teams reminding each other that they need each other’s help to make the best of themselves. The challenge of mental health is a very real one and we think good communication is part of the solution.”
Bravo Charlie, both for your support and Edmund’s, and for creating some innovative fundraising ideas that other operators can follow.