About

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Five years ago HA’s Principal Patron Jason Atherton opened his restaurants on a Sunday, donating all profits from the day’s service to the charity. Social Sunday was born.

Since then Jason, along with a host of chefs, restaurateurs, hoteliers and foodservice operators have all pulled together on one special summer Sunday to raise funds for Hospitality Action.

The great thing about Social Sunday is that it’s up to you how you raise money, whatever works best for your customers and staff works for us. Previous fundraising efforts have ranged from cocktail masterclasses with loyal customers to after-dinner speeches from sporting icons and mini-festivals with barbecues and local bands.

Social Sunday is a great feel-good moment to raise vital funds but also to promote the values of each venue taking part.

There are so many ways to get involved and so many reasons to do so. Here are just a few ideas to get you started:

  • Invite a celebrated chef in your region to be a guest chef at your restaurant and charge a premium for a tasting menu.

  • Host a cookery class for local customers pre-service and donate proceeds.

  • Hold an auction/raffle during the week of Social Sunday, e.g. dinner for four, a cocktail master class, or cooking a meal in a customer’s home, donating proceeds.

  • Invite a local celebrity (e.g. from world of entertainment or sport) and create an “audience with” lunch.

  • Invite your suppliers to gift you produce for the day and donate your saving.

  • Arrange a restaurant swap: teams from two restaurants switch venue, offering local clientele a chance to sample food from another region.

  • Apply a discretionary £1 charge to bills for the week of Social Sunday.

  • Donate 50p from a popular dish on the menu.

  • Donate a percentage of takings, or profits for the day after covering costs.

  • Host a family fun day, BBQ, garden party or quiz. Donate the entry fee to HA and host a raffle in our honour.

  • Create a bespoke cocktail and donate the proceeds to HA.

 And of course, even if your venue is closed on Sunday 12th July 2020 you can still take part.

Your Social Sunday fundraising will help thousands of hospitality people back on their feet again after a setback. We’re here for the chefs, waiters, housekeepers and managers. We’re here for the concierges, receptionists and kitchen porters. And we’re here for every sommelier, bartender, catering assistants and cook throughout the UK.  From hotels, restaurants, pubs, bars and cafés to schools, hospitals and event venues, we’re here to give everyone in hospitality the help, advice and support they need whenever times get tough.

Visit the Hospitality Action website here to learn more.

Whatever you do in hospitality, we’ve got you.